Close ones — first in the line (Sale starts earlier with IKEA Family card)
Sharing family values (Special offers on selected goods for IKEA Family cardholders)
Assume (Let's count) you are in the family ("Считай" has double meaning in russian) (Special offers on selected goods for IKEA Family cardholders)
Return into the family (prolonged timeframe for goods refund and replacement for IKEA Family cardholders)
As it is — in family style (Eat like a family) ("Есть" has double meaning in russian) (Discounts at the restaurant and swedish goods store for IKEA Family cardholders)
Account for the whole family (Calculate for the whole family) (Credit line for cardholders)
Rely on the family (Houshold goods insurance for IKEA Family members)
Project wasn't released. Client changed the conception of IKEA Family ONE CARD.
Creative directors — Yaroslav Orlov, Roman Firainer
Art director — Zhenya Balabanova
Copywriter — Dmitry Moiseev
Art director — Zhenya Balabanova
Copywriter — Dmitry Moiseev
